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Elda. The culture of footwear and the street of the Best Road. Two ideas, launched at FITUR 2023 by the president of the museum's board of trustees, and proposed several times over the years, can become a reality. Why talk about shoe culture? The approach of linking both words "culture" and "footwear" is always, when talking about Elda, a complete success. There is no other shoemaking population that contemplates such an evident reality. The shoemaking culture is worthily represented in the Footwear Museum The refinement carried out for decades to resume everything that enhances footwear from: its origins, evolution, design, creativity, sector documentation, publications on history and design, etc. it is our CULTURE. Associating this expression with that of footwear in a city that has been characterized for being the greatest disseminator of shoe quality parameters, and which has made continuous efforts to be at the forefront of creativity in high-end shoes, but also , for having led each and every one of the institutions that have existed, and that today still exist in the shoe sector, is to speak with capital letters of FOOTWEAR.